Engage

Regional Government Initiative

Challenge


With budget cuts and increasing demands on their service, the client found that employees and customers alike were disengaging with their core objectives. SenseEIA was tasked to find a way to bring the organisation and community together to support each other in a challenging environment.

Approach


Through the identification of key opinion leaders within the community and government department, SenseEIA used storytelling techniques to ask Who am i? and Why am I here? It allowed participants to identify a shared purpose, a common theme that brought them together and motivated their participation in caring for the community.

Results


The shared purpose became a powerful weapon against apathy within the regional government department and the community. It went beyond a mission statement because it allowed a diverse group of people to interpret their involvement in a way that made sense to them. Through the key opinion leaders, engagement was nurtured through all activities.

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